4 Types of Discovery – DataSciene

Association Discovery

Finding unusual (improbable) co-occurring associations

Correlation (Predictive Power!) Discovery

• Finding patterns and dependencies, which reveal new governing principles or behavioral patterns (the “DNA”)

Novelty (Surprise!) Discovery

Finding new, rare, one-in-a-[million / billion / trillion] objects and events

Class Discovery

Finding new classes of objects and behaviors

Learning the rules that constrain class boundaries